Belstaff England

A rich heritage and an ethos of daring adventure, motorcycling and luxury in motion.

Alexander McQueen – McQ

Emotional power. Romanticism. Theatrical imagery. Iconic.

AllSaints Spitalfields

British chic rock & roll. Romantic pre-aged look. Apocalyptic future. A little bit Goth.

French Connection Jeans

Bold, witty and intelligent. Clean lines yet has a quirky spin on design. fcuk safely.

Superfine London

Rock & roll jeans with a real London attitude. A bit punk. A bit purist.

YMC You Must Create

You are born modern, you do not become so. Inspirational is really the only word.

Burberry Denim

Royal Warrants of Appointment. Haymarket check. Gabardine. The Art of the Trench.

Twenty8Twelve Jeans

Savannah & Sienna Miller. An Anthology of Rebellion. Ode to Evelyn. Romanticism.

Hackett London Jeans

Evolutionary rather than revolutionary. Classic British style. Men's essential wardrobe.

Fallow Denim

Pale brown color, farmland or crop rotation. Adapt or die. Japanese selvedge. Come hither.

Firetrap Jeans

Londonism lifestyle.. Rock & roll spirit. Dark rebel. Deadly the Gnome is shooting fireballs.

Pepe Jeans London

Vote for Pepe. Portobello Road. Directional denim. Challenging youth fashion in a conformist era.