Firetrap Jeans

Londonism lifestyle.. Rock & roll spirit. Dark rebel. Deadly the Gnome is shooting fireballs.

Pepe Jeans London

Vote for Pepe. Portobello Road. Directional denim. Challenging youth fashion in a conformist era.

Ijin Material

On Ko Chi Shin. Respect the past, create the new. Half man, half amazing.

Ben Sherman Jeans

The shirt. The Royal Air Force roundels. A Heritage of Modernism. Youth culture.