Bobi Collaborative with Cisco Adler at Project Las Vegas
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Founded in 2006 by Kara Lusardi and Los Angeles based clothing company Genexus, Bobi started from a small casual shirt line to a popular contemporary collection of dresses, tunics and tees worn by well known personalities such as Madonna, Hilary Swank, Giuliana Rancic, Nicole Richie, Kim Kardashian and Sophie Monk. In 2010, Bobi launched its first small mens collection in Europe. With the menswear line’s quick growth and a celebrity following such as Gilles Marini, Chris Noth and Kevin Costner, the company now plans to introduce Bobi Men’s in the US for Fall 2014. To prepare for this, the birth of the Bobi Collaborative with Cisco Adler came into fruition as a limited collection for Fall 2013 and Spring 2014. This collection will feature high end t-shirts and eventually a full knit mens selection with a sophisticated yet edgy rock n roll vibe. Musician Cisco Adler is best known for his works as a singer, writer and producer with artists such as Wiz Khalifa, Shwayze and G.Love. Son of legendary producer Lou Adler, Cisco’s next endeavor is to venture into fashion and the Bobi Collaborative is a great way to pursue it. Our friends from the showroom, courtesy of Jenny Leeser, graciously gave us a sneak peak of the booth with Cisco on the forefront.
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