{"id":1136,"date":"2012-08-16T23:11:29","date_gmt":"2012-08-17T06:11:29","guid":{"rendered":"http:\/\/www.denimjeansobserver.com\/mag\/?page_id=1136"},"modified":"2025-07-30T21:43:34","modified_gmt":"2025-07-30T13:43:34","slug":"goals-who-how","status":"publish","type":"page","link":"https:\/\/www.denimjeansobserver.com\/mag\/about\/goals-who-how\/","title":{"rendered":"Goals, Who We Are & How We Curate"},"content":{"rendered":"

Prologue & Overview<\/a>
\nGoals, Who We Are & How We Curate<\/a>
\nEditorial Policies<\/a>
\nImportant Message to Brands and PR Agencies<\/a><\/p>\n

<\/span>
\n<\/span>
\nDenim Jeans Observer (DJO) Goals<\/strong><\/p>\n

    \n
  1. Extend Jean Culture\u2019s mission to continue building the denim jeans knowledgebase.<\/li>\n
  2. Maintain Designer Denim Jeans Fashion\u2019s goal to show seasonal collections, campaigns and fashion lookbooks.<\/li>\n
  3. Provide vital information on upcoming trends to our global stylish audience.<\/li>\n
  4. Share constructive tips and creative ideas on denim styles, jeans fashion and wardrobe ensembles.<\/li>\n
  5. Support the society of hardworking merchants locally, nationally and globally.<\/li>\n
  6. Foster positive citizenship through fashion, art and photography.<\/li>\n
  7. Participate in many social and charitable events benefiting the community.<\/li>\n
  8. Provide opportunities or jobs and contribute to a stronger and skilled workforce in the country.<\/li>\n<\/ol>\n

    <\/span>
    \nWe Are<\/strong><\/p>\n

      \n
    1. We are style curators and trendcasters focusing on jeanswear and denim\u2019s versatile ensembles.<\/li>\n
    2. Sometimes we feature non-denim wardrobes. This is because, aside from promoting the whole brand, we also give support to the company\u2019s various clothing lines and apparel collections or collaborations.<\/li>\n
    3. Proper research and due diligence not only establish credibility but also show professionalism. We strive to write quality, clear and concise articles.<\/li>\n
    4. We are meticulous on proper English grammar, punctuation and spelling. We did not spend years in school for nothing. It\u2019s a shame a lot of blogs and websites allow their authors to be complacent, lazy and sluggish.<\/li>\n
    5. We provide an educated feedback based on the information and resources we gather. Press releases, campaign blurbs, collection descriptions and item labels are extremely important to present the article in an effective manner.<\/li>\n
    6. The quality of the images is a must for our articles. A sharp picture is always appealing to the eyes. Grabbing a consumer\u2019s attention is the first step of the sales process. As much as possible, we only use high quality images. We require PR agencies and brands to submit only high resolution photos.<\/li>\n
    7. We pick the extraordinary items of the season and the best looks so you won\u2019t have to. We all have busy lives, so we are here to make your styling desires and shopping needs a lot easier.<\/li>\n<\/ol>\n

      <\/span>
      \nWe Are Not<\/strong><\/p>\n

        \n
      1. We are not a tabloid. Period.<\/li>\n
      2. We don\u2019t do celebrity sightings and stalker creepy paparazzi shots. What fits them may or may not fit you. Know your body and be confident about yourself and who you are.<\/li>\n
      3. We are not a link farm, neither a spam site nor an adult portal.<\/li>\n
      4. We don\u2019t post articles just because we have to be the first people to announce it.<\/li>\n
      5. We hate blurry pictures and low resolution photos. If a brand has a great piece of clothing or an appealing campaign shot, a poor quality image does not do justice not only to it but, most of all, to the people who have invested their time, sweat and money working on the collection.<\/li>\n
      6. We don\u2019t pick boring clothing pieces. What is the point of wearing them when you\u2019ll look dull and vapid?<\/li>\n
      7. We don\u2019t pick common apparel pieces. Why would people buy your brand when everyone else can get it a the mall, local thrift shop, discount store or the swap meet?<\/li>\n
      8. As much as we hate bland, we also don\u2019t like overkills. Overindulgence is not healthy.<\/li>\n
      9. We don\u2019t chase the herd. We are not followers but leaders.<\/li>\n<\/ol>\n

        <\/span>
        \nHow We Curate<\/strong><\/p>\n

          \n
        1. Honestly, not all pieces in a collection or looks on the runway are always outstanding, so we choose the ones which we consider superior.<\/li>\n
        2. Every single look plus collection piece shown on each post are our top picks or favorites for the season.<\/li>\n
        3. Extraordinary means the item\u2019s quality, style and design are not only distinct to your brand but also exceptionally made. Because the clothing piece looks superb, the public should know about it, crave for it, purchase it and wear it. <\/li>\n
        4. We try to always choose the items that are flattering to your physique. We believe, each one of you should bring out your own sexiness and unique charm.<\/li>\n
        5. The best looks are the ones with an attractive ensemble of clothing based on an effective use of color combinations, photo lighting, fabrics and design pieces. Photos look awesome when they accentuate not only the face but also the apparel pieces in which the brand is trying to sell.<\/li>\n
        6. We spot upcoming trends. We march to the beat of our own drum. Make sure you read every bit of the article and analyze each look for your trendsetting pursuits.<\/li>\n
        7. We want you to get the best look available. Then, use that shopping knowledge to style yourself above the rest.<\/li>\n<\/ol>\n

          <\/span>
          \nCopyright \u00a9 2004-2026-infinitas. All rights reserved worldwide. Reproduction without permission is strictly prohibited.
          \nAll correspondences and requests for reprints must be submitted in writing to:
          \nhelpdesk [[[[@]]]] denimjeansobserver [[[[.]]]] com<\/p>\n

          <\/span>
          \n<\/span><\/p>\n

          \"\"<\/p>\n

          Keith Carlos
          \nEditor\/Publisher, Marketing Director, and High Fashion Photographer
          \nwww.mentalstimulus.com<\/a>
          \n          www.keithcarlos.com<\/a><\/p>\n

          <\/span>
          \n<\/span>
          \n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Prologue & Overview Goals, Who We Are & How We Curate Editorial Policies Important Message to Brands and PR Agencies Denim Jeans Observer (DJO) Goals Extend Jean Culture\u2019s mission to continue building the denim jeans knowledgebase. Maintain Designer Denim Jeans<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1136","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P2xyPp-ik","jetpack_sharing_enabled":false,"_links":{"self":[{"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/pages\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":41,"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/pages\/1136\/revisions"}],"predecessor-version":[{"id":26757,"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/pages\/1136\/revisions\/26757"}],"up":[{"embeddable":true,"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/www.denimjeansobserver.com\/mag\/wp-json\/wp\/v2\/media?parent=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}