Ben Sherman 2012 Fall Plectrum Collection

Mods and Rockers. Sharp silhouettes versus aggression.

YMC You Must Create 2012-2013 Fall Winter Collection

Beatniks. Rich and hearty.

Belstaff England 2013 Spring Summer Mens Collection

A luxury global traveler.

Natural Selection Denim

Constant evolution in a highly competitive world. Only the strongest will survive.

Monkee Genes England

No slave or child labour. No blood. No sweat. No tears. On trend. Eco-ethical conscience.

Jean.Machine London

Iconic 1970s brand. Retro revival. Italian & Japanese fabrics. Uncomplicated style.

Belstaff England

A rich heritage and an ethos of daring adventure, motorcycling and luxury in motion.

Alexander McQueen – McQ

Emotional power. Romanticism. Theatrical imagery. Iconic.

AllSaints Spitalfields

British chic rock & roll. Romantic pre-aged look. Apocalyptic future. A little bit Goth.

French Connection Jeans

Bold, witty and intelligent. Clean lines yet has a quirky spin on design. fcuk safely.

Superfine London

Rock & roll jeans with a real London attitude. A bit punk. A bit purist.

YMC You Must Create

You are born modern, you do not become so. Inspirational is really the only word.