JOE’s Jeans 2014 Spring Summer Ad Campaign
JOE’s Jeans presents their 2014 Spring Summer “Just A Perfect Day” Advertising Campaign. It features the sense of independence against convention with no regrets and no apologies. The brand poses the viewers a modern challenge to write his or her own story unaffected by society’s standards. “What’s Your Perfect Day?” #JustAPerfectDay
The campaign’s creative direction and photography are by Marie Noorbergen with videography by Tao Ruspoli and Marie Noorbergen. The video is set to original music by French singer, Soko, featuring her unreleased song “Bad Poetry” and stars Barbara Fialho, Julia Gonchanrenko, and Cheyne Hannigan.